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Product Manager - LUXE with L'Oréal in London, England, United Kingdom
Product Manager I am the PRODUCT MANAGER, and I am responsible for building the brand’s marketing strategy in the UKI, orchestrating its end-to-end execution with Trade Activation Team and key stakeholders, ensuring seamless delivery of campaigns. I am a storyteller and the voice of the brand DNA across the company. Key Responsibilities ANALYSIS & DIAGNOSTIC Working closely with experts across the company (e.g. Category, Revnue Growth Managers, Business Growth Partners, Retail & Education + Activation Teams etc) to deep dive into business performance (sell-out) and customer data to draw insights. Have finger on the pulse on competitor’s activities to identify best practices. STRATEGY & VISION: Define Marketing strategy, pricing position, customer targeting and investment choices (in partnership with Finance) with the objective of driving brand growth, through increased recruitment and loyalty Communicate the strategic vision through storytelling and presentations to internal and external stakeholders (e.g. Retail Drive, Collab Max, Conference) Translate the strategy into clear briefs for internal stakeholders and agencies (e.g. Media Managers, Visual Merchandising Managers, Advocacy & Influence Managers; as well as the Activation teams) Be the guardian of the Brand DNA and positioning Be the champion of Diversity, equity and inclusion across all Communication touchpoints EXECUTION: Accurate forecasting of launches to maximise the opportunity and minimising creation of slow moving and obsolete inventories (SLOBs), in partnership with Demand Planning Provide guiding principles to activation teams for forecasting of Gift with Purchase, Samples and Coffrets (i.e. evolution year-on-year and franchise focus), upload on “Save” platform and submit final forecast Own legal and scientific sign-off of images and copy, and keep a close relationship with Sustainability Team Manage the relationship with DMI and Zone and communicate the local UK&I market needs Work closely with Advocacy Managers to define messaging hierarchy and customer-centric unique selling points across all campaigns Build Retail Pack with monthly launch and phasing for your products / categories, working closely with your direct team and National Account Managers. i Report Into MARKETING DIRECTOR/MARKETING MANAGER My Core Kpis Are Axe / Product growth / Market Share % Gain Launch excellence Forecast accuracy My Deliverables/Outcomes Are Product strategies and execution plans Campaign delivery Executional excellence across all touchpoints i Have In-depth Knowledge Of Strategy Product/Launch campaign excellence Forecasting Project Management Stakeholder management Business acumen and data analytics Influencing stakeholders Strategic storytelling and presentation What We Offer Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most. Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too! Who We Are L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact. In the L’Oréal Luxe Division, we create the very best of luxury beauty. Our portfolio makes up 26 brands of which 17 are global, including the highly-aspirational and multi-expert ones such as Lancôme, Yves Saint Laurent and Giorgio Armani. Thanks to our strong, balanced and complementary portfolio as well as our incredibly talented team of experts we are perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world. How We Recruit At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.