Communications and Marketing Officer inBulwell inBulwell PUBLISHED 9 DEC 2023

Job Purpose

• The postholder will deliver a diverse range of communications and marketing activity in line with the CityCare's vision, strategy and plan.
• The postholder will ensure there are effective internal and external communications to support audience engagement in line with the annual communication and marketing plan, wider organisational strategic priorities and external partnerships, including the integrated system of care.
• The postholder will play a critical role in communicating the ethos, values and goals of CityCare to the workforce to ensure that patients, the public, staff and partners feel informed, engaged and involved in its vision 'making a difference every day to the health and wellbeing of our communities'. To that end, the postholder will develop the organisation's communications, marketing and engagement, working closely with all services and departments providing channels and opportunities for staff, patient, public and partner engagement and ensuring key messages are cascaded.
• The postholder requires a good understanding and experience of internal and external communications, event management, digital media and staff engagement, and is required to be competent at dealing with a variety of stakeholders, including, CityCare staff, patients, stakeholder organisations/groups and the public.
• The postholder will be a key member of the Communications and Marketing Team and will have the opportunity to grow and develop within the role. The postholder will work closely with CityCare's operational managers, staff, system colleagues and external agencies to support communications and campaign planning.
• Whilst being a hybrid role, will be required to visit a variety of CityCare offices in Nottingham and work occasional weekends.

Dimensions

• The post holder will hold supervisory responsibility for a Communications and Marketing Assistant and/or Apprentice.
• The post holder will have no budgetary responsibilities.

Key Responsibilities

Corporate Communications

• Commission, write, edit, proofread and co-ordinate internal/external publications, patient leaflets and advice documents; press releases, articles; may organise design, print and distribution.
• Work with clinical and non-clinical leads to develop relationships and develop and deliver targeted service specific communications plans, aligned with the organisation's strategic goals and wider communications strategy.
• Manage the day-to-day delivery of CityCare communications channels, activities, campaigns and initiatives to drive engagement with all audiences and ensure clarity and consistency of messages.
• Ensure that there is a strong pipeline of good news stories - write, proofread and develop engaging content for all internal and external communications platforms.
• To oversee communications bulletins in a timely manner, with support from team members.
• To act as a brand ambassador.
• Evaluate internal and external communication channel effectiveness and their content, to improve future communications.
• To handle sensitive and confidential information according to the provisions of datasecurity regulations, Information Governance and Data Protection.

Internal Communications

• Develop and manage the delivery of internal communications including - weekly newsletters, board bulletins, face-to-face briefings and project-specific communications.
• Manage the Staff Intranet and its ongoing development to ensure it is engaging staff.
• Work closely with Organisational Development colleagues to support on the delivery of staffengagement initiatives; including the development of materials and messages to ensure effectiveness.
• Lead on the production of annual internal communications campaigns (e.g. Staff Survey, Norovirus, Flu, staff recognition initiatives).
• Write and edit content for a range of audiences including Twitter, CEO blog, web, intranet reports, online recruitment advertising to ensure timely, integrated communications across all channels.
• Build positive relationships with communications colleagues across the Integrated Care System (ICS) through attendance at the ICS Communications Group and other meetings.

Reputation Management

• Work closely with HR colleagues to ensure workforce recruitment and retention initiatives consistently reflect CityCares employer brand proposition and values.
• Lead on the planning and drafting of relevant external award submissions that will positively position CityCare externally.
• Act as brand guardian providing communications advice and support to colleagues as neededto ensure the consistent delivery of CityCares brand vision.
• Oversee the editing, design and production of service and corporate literature.
• Ensure corporate communications channels, content and literature is up to date and representative of Nottinghams communities and accessible in a variety of formats.
• Provide ad-hoc reputation management advice and media advice to senior managers as needed.

Marketing and engagement

• Develop and manage an annual cycle marketing campaign calendar that will support the delivery of planned campaigns and promotions (e.g. CityCare brand, specific services, recruitment drives, winter pressures, vaccination programmes etc).
• Development of staff engagement methods (surveys, focus groups, polls etc) to engage staff and encourage involvement and feedback.
• Develop internal KPIs using data analysis, supported by the Data Analytics team that demonstrates success of promotions and campaigns, but equally areas of focus and underperformance which will provide insight into campaign and promotion development going forward.

Websites, digital and social media

• Produce and implement the CityCares weekly social media plan.
• To lead the management of CityCares digital channels (website, intranet, social media), ensuring content is engaging:
• Coordinate the provision, approval and updating of content contributed by colleagues (administrator rights) on both the internet and intranet
• Act as the first point of contact for all staff for questions & support with the intranet system CMS/SharePoint & daily liaison with NHIS, web agency and hosting company
• Digital lead for partnership/system digital developments
• To ensure timely response to social media enquiries, escalating where appropriate.
• Produce monthly evaluation reports for all platforms, providing recommendations for extending reach.

Media Relations and External Communications

• Produce of quarterly CityCare stakeholder magazine, sourcing and writing all content, liaising with external designers, print and distribution companies.
• Production of corporate films (in-house or via external supplier).
• Develop blogs, develop podcasts and other engaging ways of delivering content to the public, stakeholders and the media.
• Develop a Media Forward Plan identifying key newsworthy stories promoting CityCare and the work of staff.
• Anticipate, take and respond to media enquiries, briefing journalists, as required.
• Conduct audio/film interviews for use in conjunction with press releases and publications.
• Secure radio interviews to support specific campaigns e.g. health awareness.
• Work with the Head of Communications and Marketing to deal with complex media attention e.g. serious incidents.

Event management

• Lead on the organisation of corporate events including, but not limited to, the annual staff awards, long service awards, staff roadshows, staff briefings and virtual events - sourcing interviews and quotes for bulletins, publications, digital communications platforms and other channels.
• Review key corporate events to ensure they are in line with the CityCare brand and key messages e.g. Corporate Induction, training events.
• Deliver ad-hoc training to Managers re: communications, marketing and engagement.
• Working with the Communications and Marketing Assistant to meet deadlines for completion of work and be responsible for all aspects of organising events such as promotional events i.e. booking venues, speakers and liaising with other agencies.
• Sensitivity and awareness of barriers to accessing venues (physical, mental and cultural) and making appropriate adjustments to ensure maximum potential for candidate contact.

General

• Application of equality and diversity requirements into work - communications and events.
• Assist with any high-profile visits to CityCare as required.
• Attend all relevant meetings, where possible, relevant to the job role, representing the Head of Communications and Marketing or other team members.
• To undertake any other duties commensurate with the grade as requested.
• To undertake mandatory training as specified, including manual handling and fire awareness.
• To adhere to the requirement of national and local policy where policies impact on this role.
• The above profile is intended to provide a broad outline of principles duties and responsibilities and will be the subject of periodic review. The job holder may, from time to time, be asked to undertake other reasonable duties.

We are looking for a first-class communicator who is passionate about telling our story.

Our patients, workforce, partners and stakeholders are your audience and you will ensure they are fully informed, engaged and involved in CityCare's vision: Making a difference every day to the health and wellbeing of communities.

You will play a key role in supporting development and delivery of the organisation's communications, marketing and engagement strategy, which will include working closely with all services and departments to provide channels and opportunities for staff, patient, public and partner engagement.

Ultimately, you will play a critical role in supporting how the communications and marketing team maintains and develops our culture, ensuring patients continue to receive the most effective, efficient, high-quality care.

You will be:

• Able to talk to colleagues at all levels, developing multi-channel content that tells their stories in the most appropriate, clear and concise way.
• Happy dealing with everything from complex board reports and executive meetings to explaining how colleagues are transforming the way care is delivered
• Able to think operationally and strategically to tell the CityCare story in the most effective way - from blogs and videos, through to social media channels, media campaigns, events and operational communications
• Highly organised and able to prioritise and plan your workload to meet short-term, medium-term and long-term deadlines.