Healthcare Development KAM inGuildford inGuildford PUBLISHED 13 MAY 2024

The HD KAM is responsible for delivering the strategy and growth of the Zentiva Branded Generics portfolio.
The HD KAM is accountable for the sales and management of Zentiva Branded Generics portfolio within consortia groups & relevant procurement bodies - ICBs for England and Health Boards for the devolved nations (Scotland, Wales and Northern Ireland).

Knowledge of the commercial environment
• To be an expert in the healthcare commissioning environment by constantly keeping up-to-date with the changing commercial requirements in Zentiva and the external environment and the changing influences involved.
• To have a strong understanding of the Zentiva Branded Generics portfolio and understand future ICB/Health Board opportunities.
• Embeds relationships within medicine managements to enable the clear articulation of the Zentiva proposition.
Develop and agree implementation of the Business Plan
• Achieves sales targets in line with the agreed plan
• Accountable for designing, developing and integrating the account plan in line with the overall channel plan of ICB's/Health Boards.
• Undertakes regular analysis and reviews with the Channel Head and key stakeholders, making required alterations to the plan given changes in the environment.
• Updates CRM and develop gap analysis to support target accounts / brands.
Lead on partnership opportunities and commercial connections
• Grow the Zentiva branded generic portfolio within the ICB/Health Board environment and in accordance with our growth plan.
• Align customer formulary implementation to internal forecasting methodology to ensure the smooth supply of product to the market - ensuring future business planning reflects current and future needs.
C2-Internal
KEY RESULTS/ACCOUNTABILITIES
• Responsible for upholding the integrity of Zentiva's vision; continue to develop a positive
corporate perception of Zentiva and grow awareness of Zentiva, with the Primary Care
sector.
• Identification of future pipeline branded generics against opportunities within the
ICB/Health Board environment.
Ownership of the channel
• Be seen as the "go to person" with regards to knowledge, networks, environmental
conditions and changes regarding the NHS and ICBs/Health Boards and category C
channel.
Contribute to the development and delivery of Branded Generics portfolio and
broader issue resolution
• Act as a conduit for initiatives and resolving any issues in a timely manner and
development of tracking and monitoring systems.
• Feed into marketing communications for highlighting the Zentiva branded generics
portfolio along with procurement efficiencies.
Lead, develop & maintain relevant procurement relationships
• Develop strong relationships with ICB leads, medicines management pharmacists,
HoMMs, PCN leads, prescribing leads and relevant associated roles that have influence
within the key therapeutic areas of the commercial portfolio.
• Key stakeholder management within NHS
• Develop key relationships with GP practices (prescribing pharmacists, practice managers
and key retail pharmacies) to ensure formulary decisions are executed at both
prescribing and dispensing areas.
Lead cross-functional Healthcare Commissioning and Category C projects.
• Provides proactive environmental evidence-based recommendations to engage
appropriate resourcing, customer targeting and business planning.
• Responsible for the implementation of all approved commercial programmes, deals, and
investments as part of managing the profitability of the ICB portfolio responsibility.
• Analyses and prioritises all available resources to achieve revenue, margin, distribution
and product continuity goals