Promotional Marketing Manager - 12 month Maternity Cover inLondon inLondon PUBLISHED THU 23 JAN 2025

FIXEDTERM MATERNITY

British Pregnancy Advisory Service (BPAS) r4NVLLbl

Opportunity to make a significant impact in a respected organisation focused on reproductive health and rights.

Hybrid working model allows for flexibility, with four days from home and one day in the office in London.

Competitive salary of £51,650 per annum for a 12-month fixed-term contract, offering financial security.

Chance to work with a small marketing team, fostering collaboration and professional development.

Role involves creative freedom to devise and implement innovative B2C promotional campaigns.

Ability to utilize a full marketing mix, enhancing both personal and professional skills in various marketing disciplines.

Engagement with diverse audiences and media channels helps broaden experience and networking opportunities.

The British Pregnancy Advisory Service (BPAS) is seeking a Promotional Marketing Manager for a 12-month maternity cover position in London. This role involves creating and executing a B2C promotional marketing plan, working closely with the Head of Campaigns and Communications to enhance brand awareness and client engagement. Key responsibilities include managing various marketing activities, developing effective campaigns, overseeing a small marketing team, and ensuring the alignment of promotional efforts with BPAS's Corporate Business Plan objectives. The position requires at least five years of experience in promotional marketing, a strong analytical mindset, creativity, and excellent communication skills.

Candidates should hold a Chartered Institute of Marketing qualification, a Marketing Degree, or equivalent experience. This hybrid role involves working 36 hours per week, with one day in the London office and the rest remote. The salary for this position is £51,650 per annum. Applicants must be pro-choice and will need to provide three years of employment references.

*Please note, this is a 12 month FTC covering Maternity Leave

Are you an innovative marketer ready to make an impact? Can you drive campaigns that elevate brand awareness and client engagement?

As the Promotional Marketing Manager, you'll be responsible for producing & implementing a B2C promotional plan for BPAS, collaborating closely with the Head of Campaigns and Communications. This role entails organising & managing diverse marketing activities while utilising the full marketing mix.

You will devise effective campaigns, create compelling materials, & manage the marketing budget, ensuring that our promotional efforts resonate with potential service users & align with our Corporate Business Plan objectives.

You'll also oversee & support a small marketing team, fostering their development & ensuring effective collaboration.

This is a hybrid role working 36 hours per week over Monday to Friday with 1 day a week at our office in London.

About You

The successful candidate will have either a Chartered Institute of Marketing qualification, a Marketing Degree, or equivalent experience. You'll possess a minimum of five years experience in planning & maximising promotional marketing, as well as experience managing a marketing budget. Additionally, a solid understanding of PR & external communications is essential. You'll have a keen analytical mindset, creativity, & a high level of attention to detail with excellent communication abilities to engage effectively with various audiences.

Develop a programme of marketing activities which raise awareness of BPAS and the services we provide using appropriate media channels.
Track effectiveness of marketing campaigns and report findings. Ensuring marketing campaign spend delivers a return on investment.
Devise national and regional campaigns and project manage their implementation.
To maximise the potentialof the BPAS website, developing and managing an e- communications strategy.
Todevelop and implement an e-communications plan to budget and schedule.
Negotiate and liaise with specialist technical and design agencies.
To manage the day-to-day activities of the Digital Marketing Executive and Marketing Assistant