Digital Marketing Manager in Glasgow inGlasgow PUBLISHED WED 30 JUL 2025 Jump to job information section
Up to £45,000 per year DOE + Equity Options
NO SPONSORSHIP
GUARANTEED RESPONSE
jobsincare rLusa7kQ
Job description
Direct collaboration with the founder ensures your ideas are heard and valued.
Enjoy clear ownership and autonomy without micromanagement.
Work in a mission-led business with a genuine social purpose in the care sector.
Hybrid working model offers flexibility to balance work and home life.
Room for growth with equity options available as the company expands.
Partake in a startup environment that nurtures innovation and creativity.
Location: 1 W REGENT ST • GLASGOW G2 1RW • Hybrid between Office and Home
Salary: Upto £45,000 depending on experience + Equity Options
Type: Full-time, Permanent
Start-up environment | Autonomy | Purpose-driven
About Jobsincare
Jobsincare is the UK's dedicated job platform for the care sector — and we're on a mission to make recruitment smarter, faster, and more human. We believe the care industry deserves better. Better tools. Better experiences. Better outcomes. After gaining early traction and investment, we’re ready to scale — and digital marketing is critical to that journey.
The Role
We're looking for a Digital Marketing Manager who knows how to move the needle. You’ll be our in-house expert across PPC, paid and organic social, and performance marketing. Your job isn’t just to run campaigns — it’s to build a scalable marketing engine, track performance obsessively, and take pride in knowing exactly what works (and why).
You’ll report directly to the founder, work closely with sales and tech, and have real input into brand and product strategy. This is your chance to help shape something from the ground up — and to do meaningful work in a sector that truly matters.
What You'll Be Doing
Own and optimise PPC campaigns across Google, Meta, LinkedIn and more
Lead on social strategy — both paid and organic — with a test-and-learn mindset
Create and manage high-performing landing pages, funnels and lead magnets
Define and deliver on key performance metrics (CAC, CTR, CPL, ROAS etc.)
Collaborate with design and content (internal + external) to execute campaigns
Feed audience insights back into product and sales strategy
Track everything — using analytics tools, dashboards, and your own critical thinking
What You Bring
5+ years of hands-on digital marketing experience — you’ve been in the trenches
Deep expertise in PPC and paid media — especially Google Ads and Meta
Strong grasp of organic social — from content to community
A track record of working to (and smashing) performance indicators
Commercial mindset — you think beyond impressions and clicks
Comfortable in a fast-paced, autonomous environment
Why This is Different
Let’s be honest — if you're reading this, you might be feeling frustrated.
❌ Tired of layers of sign-off that slow everything down
❌ Disconnected from the product or mission
❌ Feeling like just another cog in the performance wheel
❌ Pigeonholed into one channel when you know more
❌ Burned out by over-reporting and under-strategy
Here’s the alternative.
✅ Clear ownership and autonomy — no micromanagement
✅ Work directly with the founder and leadership
✅ A mission-led business with a genuine social purpose
✅ Room to grow as the company grows — equity options available
✅ No silos — your ideas will shape our product, brand, and growth
The Details
Glasgow Based/hybrid split between home and office
Competitive salary + equity potential
25 days holiday + public holidays
Direct access to founder + product roadmap
Budget for tools, training and experimentation
Salary: Upto £45,000 depending on experience + Equity Options
Type: Full-time, Permanent
Start-up environment | Autonomy | Purpose-driven
About Jobsincare
Jobsincare is the UK's dedicated job platform for the care sector — and we're on a mission to make recruitment smarter, faster, and more human. We believe the care industry deserves better. Better tools. Better experiences. Better outcomes. After gaining early traction and investment, we’re ready to scale — and digital marketing is critical to that journey.
The Role
We're looking for a Digital Marketing Manager who knows how to move the needle. You’ll be our in-house expert across PPC, paid and organic social, and performance marketing. Your job isn’t just to run campaigns — it’s to build a scalable marketing engine, track performance obsessively, and take pride in knowing exactly what works (and why).
You’ll report directly to the founder, work closely with sales and tech, and have real input into brand and product strategy. This is your chance to help shape something from the ground up — and to do meaningful work in a sector that truly matters.
What You'll Be Doing
Own and optimise PPC campaigns across Google, Meta, LinkedIn and more
Lead on social strategy — both paid and organic — with a test-and-learn mindset
Create and manage high-performing landing pages, funnels and lead magnets
Define and deliver on key performance metrics (CAC, CTR, CPL, ROAS etc.)
Collaborate with design and content (internal + external) to execute campaigns
Feed audience insights back into product and sales strategy
Track everything — using analytics tools, dashboards, and your own critical thinking
What You Bring
5+ years of hands-on digital marketing experience — you’ve been in the trenches
Deep expertise in PPC and paid media — especially Google Ads and Meta
Strong grasp of organic social — from content to community
A track record of working to (and smashing) performance indicators
Commercial mindset — you think beyond impressions and clicks
Comfortable in a fast-paced, autonomous environment
Why This is Different
Let’s be honest — if you're reading this, you might be feeling frustrated.
❌ Tired of layers of sign-off that slow everything down
❌ Disconnected from the product or mission
❌ Feeling like just another cog in the performance wheel
❌ Pigeonholed into one channel when you know more
❌ Burned out by over-reporting and under-strategy
Here’s the alternative.
✅ Clear ownership and autonomy — no micromanagement
✅ Work directly with the founder and leadership
✅ A mission-led business with a genuine social purpose
✅ Room to grow as the company grows — equity options available
✅ No silos — your ideas will shape our product, brand, and growth
The Details
Glasgow Based/hybrid split between home and office
Competitive salary + equity potential
25 days holiday + public holidays
Direct access to founder + product roadmap
Budget for tools, training and experimentation
Direct collaboration with the founder ensures your ideas are heard and valued.
Enjoy clear ownership and autonomy without micromanagement.
Work in a mission-led business with a genuine social purpose in the care sector.
Hybrid working model offers flexibility to balance work and home life.
Room for growth with equity options available as the company expands.
Partake in a startup environment that nurtures innovation and creativity.
Not sure?
If you're interested in this role but you have questions or you're not yet ready to apply, then please book a quick call with us and we'd be happy to answer any questions you have and tell you more about the role.
If you're interested in this role but you have questions or you're not yet ready to apply, then please book a quick call with us and we'd be happy to answer any questions you have and tell you more about the role.
Requirements
See the job description for full role requirements.
Benefits
Direct collaboration with the founder ensures your ideas are heard and valued.; Enjoy clear ownership and autonomy without micromanagement.; Work in a mission-led business with a genuine social purpose in the care sector.; Hybrid working model offers flexibility to balance work and home life.; Room for growth with equity options available as the company expands.; Partake in a startup environment that nurtures innovation and creativity.
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More information related to this job opportunity, from jobsincare:
Here are 5 questions you could be
asked
if you apply for this job:
Can you describe a successful digital marketing campaign you managed? What were the key performance indicators (KPIs) you tracked, and how did you optimise the campaign for success?
Given that this role involves both PPC and organic social media, how do you prioritise efforts between these two channels? Can you provide an example of how you’ve successfully integrated both strategies in the past?
How do you stay up to date with the latest trends and changes in digital marketing, particularly in PPC and social media? Can you share a recent trend that you believe will impact our industry?
As Jobsincare is a start-up, how would you approach setting up a digital marketing strategy from scratch? What initial steps would you take in building a scalable marketing engine?
In a fast-paced environment, how do you ensure that your marketing initiatives align with overall business goals? Can you discuss a time when you had to pivot your strategy based on business needs?
1. 1. **Can you describe a successful digital marketing campaign you managed? What were the key performance indicators (KPIs) you tracked, and how did you optimise the campaign for success?**
2. 2. **Given that this role involves both PPC and organic social media, how do you prioritise efforts between these two channels? Can you provide an example of how you’ve successfully integrated both strategies in the past?**
3. 3. **How do you stay up to date with the latest trends and changes in digital marketing, particularly in PPC and social media? Can you share a recent trend that you believe will impact our industry?**
4. 4. **As Jobsincare is a start-up, how would you approach setting up a digital marketing strategy from scratch? What initial steps would you take in building a scalable marketing engine?**
5. 5. **In a fast-paced environment, how do you ensure that your marketing initiatives align with overall business goals? Can you discuss a time when you had to pivot your strategy based on business needs?**
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